![]() Sony packed everything it could think of at the time into the A7 III, gently ribbing its status as the entry-level model in the series, and priced it aggressively, undercutting rivals. Announced in October 2021, the A7 IV arrives three and a half years after the Mark III which changed the market for full-frame cameras. The Sony A7 IV is a mid-range full-frame mirrorless camera with 33 Megapixels, 10fps bursts, 10-bit 4k up to 60p, webcam capabilities and a flip-out screen. Alternatively get yourself a copy of my In Camera book or treat me to a coffee! Thanks! Buy it now! Check prices on the Sony A7 IV at B&H, Adorama, WEX UK or. In terms of an all-rounder, the A7 IV becomes the one to beat and comes Highly Recommended. But while the A7 IV has a handful of annoyances, the pros overwhelmingly add up to an extremely capable camera. If you want RAW video, uncropped 4k at 60 or even 120p, less skewing, and faster RAW bursts, then you should weigh-up the features of the Canon R6, Lumix S5 and Lumix GH6 to name but three. It’ll even work as a standard USB webcam. Meanwhile videographers get 10 bit, 4k at 50 or 60p (albeit with a 1.5x crop), a flip screen, active stabilization, gyro data, some cool focus tools, and the ability to record clips longer than 30mins without overheating. The top burst speed remains 10fps, but reduces when shooting RAW to 8 or even 6fps depending on compression and there still no focus bracketing or bulb timers. ![]() ![]() There’s also support for new flashguns with greater communications via the multi-interface shoe. The Mark IV boosts the resolution to 33 Megapixels without compromising noise levels, enhances an already excellent autofocus system, improves the menus and controls, increases the viewfinder resolution and sports a more comfortable grip. Summary The A7 IV may be classified as the entry-level model in Sony’s full-frame lineup, but like its predecessors, will more than satisfy the majority of photographers, videographers and hybrid shooters.
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